Nectar360

Campari Soda redesign points to drink’s Milanese beginnings

article by Henry Wong reposted from Design Week The Italian aperitif has been given a new look and feel, including packaging design and wordmark, by Milan-based studio Robilant Associati. Campari Soda has been given a new visual identity – which

Campari Soda redesign points to drink’s Milanese beginnings

article by Henry Wong reposted from Design Week The Italian aperitif has been given a new look and feel, including packaging design and wordmark, by Milan-based studio Robilant Associati. Campari Soda has been given a new visual identity – which

Can brands really own a colour?

Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from

Can brands really own a colour?

Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from

Our Hierarchy of Needs

True freedom is a luxury of the mind. Find out why. article by Neel Burton M.D. reposted from Psychology Today In his influential paper of 1943, A Theory of Human Motivation, the American psychologist Abraham Maslow proposed that healthy human

Our Hierarchy of Needs

True freedom is a luxury of the mind. Find out why. article by Neel Burton M.D. reposted from Psychology Today In his influential paper of 1943, A Theory of Human Motivation, the American psychologist Abraham Maslow proposed that healthy human

Brand loyalty and the psychology of love

article by Kristy Gulsvig reposted from How Brands Are Built As branding professionals, we want more than our customers’ money—we want their loyalty. We want them to fall in love with our brand. Ideally, we’ll create such a strong relationship

Brand loyalty and the psychology of love

article by Kristy Gulsvig reposted from How Brands Are Built As branding professionals, we want more than our customers’ money—we want their loyalty. We want them to fall in love with our brand. Ideally, we’ll create such a strong relationship

Maslow’s hierarchy of coffee chains

excerpted from The Middle Class Handbook Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review. Maslow subsequently extended the idea to include his observations

Maslow’s hierarchy of coffee chains

excerpted from The Middle Class Handbook Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review. Maslow subsequently extended the idea to include his observations