brands
Campari Soda redesign points to drink’s Milanese beginnings
article by Henry Wong reposted from Design Week The Italian aperitif has been given a new look and feel, including packaging design and wordmark, by Milan-based studio Robilant Associati. Campari Soda has been given a new visual identity – which
Campari Soda redesign points to drink’s Milanese beginnings
article by Henry Wong reposted from Design Week The Italian aperitif has been given a new look and feel, including packaging design and wordmark, by Milan-based studio Robilant Associati. Campari Soda has been given a new visual identity – which
Can brands really own a colour?
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from
Can brands really own a colour?
Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from
Maslow’s hierarchy of coffee chains
excerpted from The Middle Class Handbook Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review. Maslow subsequently extended the idea to include his observations
Maslow’s hierarchy of coffee chains
excerpted from The Middle Class Handbook Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review. Maslow subsequently extended the idea to include his observations