brands

The new BrewDog identity – who designed it and how it was done

article by Molly Long reposted from Design Week The independent brewer’s new look has been created with Made Thought and marks a change in  the company’s positioning as it looks to embrace a more sustainable future. Scottish craft beer brewer

The new BrewDog identity – who designed it and how it was done

article by Molly Long reposted from Design Week The independent brewer’s new look has been created with Made Thought and marks a change in  the company’s positioning as it looks to embrace a more sustainable future. Scottish craft beer brewer

Campari Soda redesign points to drink’s Milanese beginnings

article by Henry Wong reposted from Design Week The Italian aperitif has been given a new look and feel, including packaging design and wordmark, by Milan-based studio Robilant Associati. Campari Soda has been given a new visual identity – which

Campari Soda redesign points to drink’s Milanese beginnings

article by Henry Wong reposted from Design Week The Italian aperitif has been given a new look and feel, including packaging design and wordmark, by Milan-based studio Robilant Associati. Campari Soda has been given a new visual identity – which

When Brands Work Together, Magic Happens

article reposted from Branding.news No one can better define the concept of ‘competition’ than brands. They come up with different branding, advertising, and marketing strategies to reach the customers’ hearts. Some of them even troll each other to raise awareness

When Brands Work Together, Magic Happens

article reposted from Branding.news No one can better define the concept of ‘competition’ than brands. They come up with different branding, advertising, and marketing strategies to reach the customers’ hearts. Some of them even troll each other to raise awareness

Can brands really own a colour?

Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from

Can brands really own a colour?

Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from

Netflix overtakes Aldi to become the top UK brand

Aldi has been knocked off the top spot for the first time since 2014, while two brands – Greggs and Spotify – make their first entry into the top 10. article by Sarah Vizard reposted from Marketing Week Netflix has

Netflix overtakes Aldi to become the top UK brand

Aldi has been knocked off the top spot for the first time since 2014, while two brands – Greggs and Spotify – make their first entry into the top 10. article by Sarah Vizard reposted from Marketing Week Netflix has

Maslow’s hierarchy of coffee chains

excerpted from The Middle Class Handbook Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review. Maslow subsequently extended the idea to include his observations

Maslow’s hierarchy of coffee chains

excerpted from The Middle Class Handbook Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological Review. Maslow subsequently extended the idea to include his observations