Branding

The new BrewDog identity – who designed it and how it was done

article by Molly Long reposted from Design Week The independent brewer’s new look has been created with Made Thought and marks a change in  the company’s positioning as it looks to embrace a more sustainable future. Scottish craft beer brewer

The new BrewDog identity – who designed it and how it was done

article by Molly Long reposted from Design Week The independent brewer’s new look has been created with Made Thought and marks a change in  the company’s positioning as it looks to embrace a more sustainable future. Scottish craft beer brewer

When Brands Work Together, Magic Happens

article reposted from Branding.news No one can better define the concept of ‘competition’ than brands. They come up with different branding, advertising, and marketing strategies to reach the customers’ hearts. Some of them even troll each other to raise awareness

When Brands Work Together, Magic Happens

article reposted from Branding.news No one can better define the concept of ‘competition’ than brands. They come up with different branding, advertising, and marketing strategies to reach the customers’ hearts. Some of them even troll each other to raise awareness

Can brands really own a colour?

Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from

Can brands really own a colour?

Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from

Brand loyalty and the psychology of love

article by Kristy Gulsvig reposted from How Brands Are Built As branding professionals, we want more than our customers’ money—we want their loyalty. We want them to fall in love with our brand. Ideally, we’ll create such a strong relationship

Brand loyalty and the psychology of love

article by Kristy Gulsvig reposted from How Brands Are Built As branding professionals, we want more than our customers’ money—we want their loyalty. We want them to fall in love with our brand. Ideally, we’ll create such a strong relationship

Eurovision’s 2020 identity combines all 41 competing countries’ flags

by Henry Wong reposted from DesignWeek Dutch design studio Clever Franke developed the “data-driven” identity for the singing competition’s 65th anniversary. The Eurovision song contest 2020 has unveiled a “colourful” and “abstract” visual identity, created by Utrecht-based design studio Clever

Eurovision’s 2020 identity combines all 41 competing countries’ flags

by Henry Wong reposted from DesignWeek Dutch design studio Clever Franke developed the “data-driven” identity for the singing competition’s 65th anniversary. The Eurovision song contest 2020 has unveiled a “colourful” and “abstract” visual identity, created by Utrecht-based design studio Clever

Brand Glossary

Brought to you by Interbrand. Edited by Paola Norambuena. Welcome to the Brand Glossary. First published in 2006 by Interbrand, this new edition of the Brand Glossary is an easy-to-use reference tool that helps define and demystify terms used in

Brand Glossary

Brought to you by Interbrand. Edited by Paola Norambuena. Welcome to the Brand Glossary. First published in 2006 by Interbrand, this new edition of the Brand Glossary is an easy-to-use reference tool that helps define and demystify terms used in

5 Emerging Brand Trends For 2020

excerpted from an article by Geoffrey Colon at Branding Strategy Insider 1. The Majority Of Online Reviews Are Not Real With a deep mistrust of reviews, prospective customers retreated back to a smaller circle of influence that contains their closest

5 Emerging Brand Trends For 2020

excerpted from an article by Geoffrey Colon at Branding Strategy Insider 1. The Majority Of Online Reviews Are Not Real With a deep mistrust of reviews, prospective customers retreated back to a smaller circle of influence that contains their closest