Can brands really own a colour?

Trademarking a colour has been attempted by everyone from Christian Louboutin to Cadbury. But is it actually worth the messy legal battle? We look at the value of being associated with a specific hue article by Aimée McLaughlin reposted from

Brand loyalty and the psychology of love

article by Kristy Gulsvig reposted from How Brands Are Built As branding professionals, we want more than our customers’ money—we want their loyalty. We want them to fall in love with our brand. Ideally, we’ll create such a strong relationship