Our Hierarchy of Needs

True freedom is a luxury of the mind. Find out why. article by Neel Burton M.D. reposted from Psychology Today In his influential paper of 1943, A Theory of Human Motivation, the American psychologist Abraham Maslow proposed that healthy human

Brand loyalty and the psychology of love

article by Kristy Gulsvig reposted from How Brands Are Built As branding professionals, we want more than our customers’ money—we want their loyalty. We want them to fall in love with our brand. Ideally, we’ll create such a strong relationship