The Pantone Hotel in Brussels.

The PANTONE HOTEL in the city of Brussels has opened. It’s part of the new PANTONE UNIVERSE, an expanding line of colorful, design-driven products to touch and tempt consumers.

Designed by Michel Penneman and Oliver Hannaert, The PANTONE HOTEL in Brussels showcases the color of emotion with a distinctive hue on each guest floor. From vivid to subdued, for business or leisure, the unique boutique hotel can suit your savvy palette and colorful imagination. The guest rooms also feature unique photography by esteemed Belgian photographer Victor Levy.

Contact info:
TEL +32 2 541 48 98
FAX +32 2 791 57 02

Personally, I would be more excited about this if Pantone books were still an integral part of my professional life. I miss the act of ripping out chips and intently comparing hues for the perfect combination, taping down the final choices and relegating the rest back into a #10 envelope containing a rainbow of discarded chips (I loathed the people who would attempt to reattach them back into the books with ‘invisible’ tape). I miss being able to talk to other designers in PMS numbers (We all knew that 109 was ‘lemony’, 116 was a good bright yellow, 123 was a hearty hue that allowed reversed type and that 130 was the ‘go to’ ochre.